Kendrick Lamar reveals his newest media project, pgLang, amid new album speculations.
Kendrick Lamar has been always full of surprises in the peak stages of his career, and fans have been banking on a new project from the Compton native. Today Kenny fueled those album speculations as he cleared his Instagram page, and instead revealed a new project with Dave Free.
So far, we’ve received a website with merch products available, a mission statement, and a visual mission statement starring Baby Keem, Jorja Smith, and Yara Shahidi. Part of their mission statement reads “Our community speaks music, film, television, art, books, and podcasts – because sometimes we have to use different languages to get the point of our stories across.” Justin Hunte points out that the company will serve to be a multi-lingual at service company. It doesn’t look to be a publishing studio, record label, nor movie studio.
It seems to be a new creative service for creators speaking for the experiences that connect the world’s population. It is interesting in respect to being quite original, and we can’t wait to see what they have to offer in the future. Take a look at the official visual mission statement over at pg-lang.com, and see Justin Hunte’s follow up Tweets below.
Created by Kendrick Lamar and Dave Free, this is a new multi-lingual, at service company. It is not a “record label”, a “movie studio”, or a “publishing house.” This is something new.— Justin L. Hunte (@TheCompanyMan) March 5, 2020
pgLang is at service to creators and projects that selflessly speak with, and for, the shared experiences that connect usl. In this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships,” says co-founder Free. Lamar says “Selfless. Reset.”— Justin L. Hunte (@TheCompanyMan) March 5, 2020
In a final word from pgLang; “Imperfections are what excite us most. We want to work with those who can see the beauty in anything. Someone could walk in and say this black phone is blue. That’s cool — we want to hear your perspective.” https://t.co/0ZlYBiymZB— Justin L. Hunte (@TheCompanyMan) March 5, 2020