Check out Rich The Kid‘s Keep Flexin Review below.
To start, I just want to say I’m going to review this from a trap perspective. All respect to the old-heads and lyricists, but this project was too good to throwaway because it wasn’t “Jazzy enough”. I feel that Rich respects the game as is, and is trying to reach the younger generation through his music. Rich The Kid is definitely one to show a lot of emotion in his work, and in Keep Flexin he surely shows his true colors. The first time I listened through the project, I got a sense of a misdirection, indicated from the production and the lyrics. Lyrically, Rich doesn’t have much to offer. However, his offset vocals and non-floating bondage between the production does it justice.
300 Entertainment artists all seem to have a common flow, but I think Rich is taking a new step in his music. I believe that this project is a milestone in Rich’s career, although still small in the industry. RTK has an off balance take on his music, and it is shown in this tape. Songs like “Greedy” and “Liar Liar” bring this exact delivery. A completely different approach results in a well flowed tape based on this aspect.
We even get a full production from Rich himself on “Ran It Up” with fellow 300 Entertainment teammate Young Thug. The production on this track is really well mastered, even though we haven’t seen Rich hop on the beat in a while. Unlike Trap Talk which was mostly produced by The Lab Cook, we get a ton of new producers on this tape, including Rich himself. The production was a surprising take on trap, but I can say that about the entire project.
Even though Rich is under that “mumble rap – trap” category, I really think Rich is offering something new on this tape. The usual trap head wouldn’t have a taste for this kind of production, and I think it is that off balance keys. Rich delivers nice on the vocals, although lacking in lyricism. Other tracks like “Blessings” and “BM” bring a jumpy flow with deeper meaning behind the lyrics. RTK brings the right features, such as Jeremih, Playboi Carti, Migos, Thugger, Desiigner, and of course his partner in crime Famous Dex.
Famous Dex had a shocking verse on “New Wave”, but refused to deliver on “Str8 Up”. “Str8 Up” sounds like an un-mastered track that was a scrap for the original Keep Flexin that was supposed to come out over the summer. In fact, this track was so bad, it sounded like it was recorded through an iPhone mic. This shouldn’t deceive the rest of the project, as it was shockingly really good. The new mumble rap is obviously attraction towards the younger generation, and man it is working.
All in all, the project was pretty good and Rich delivered nicely. He could’ve brought out Famous Dex’s talent more, through masterful lyrics and vocals. Dexter is under RTK’s wing right now, and is still proving his place in the game. Regardless, Keep Flexin proved itself from a trap and mumble standpoint. RTK keeps the tracks coming, so expect new content from him soon.