Kasseem Dean (born September 13, 1978),[n 1] better known by his stage name Swizz Beatz, is an American hip hop recording artist and record producer from New York City, New York. Born and raised in The Bronx, he began his musical career as a disc jockey (DJ) and has since added rapper, record executive, creative director and fashion designer, to his repertoire. At the age of 16, he gained recognition in the hip hop industry, through his friendship and work with East Coast rapper DMX and the Ruff Ryders Entertainment record label. Dean later found a protégé in Philadelphia-based rapper Cassidy, whose success helped the launch of his own label imprint, Full Surface Records. Dean has released two albums under the label; the first was a compilation, titled Swizz Beatz Presents G.H.E.T.T.O. Stories, released in 2002. He later released his debut studio album,One Man Band Man, in 2007.