Stream B.o.B’s The Upside Down album below.

B.o.B has always been one to do things a bit unorthodox in his music career, and today he solidifies that through the release of his newest album. Taking to Instagram, he dropped the entire project through IG videos.

With production mostly coming from himself, B.o.B turns it up a notch through his production and verbals. The tracks are all on separate posts, creating the album art when going onto his Instagram.

the upside down
B.o.B – “The Upside Down”

Each track also brings trippy visuals on his Instagram, with a few different video producers and directors in charge of each individual track. Stream the entire album below via BoB’s Instagram, and stay tuned as we await more B.o.B content.