Peep the “Francis Ford” music video by Pounds above.
The Rochester, New York artist is back, peeking deep into his mind for a hefty cinematic flick. Taking the viewer to his hometown and old lifestyle, Pounds dives into the role of a hustler and father, contemplating conflict in his conscience.
The track is off his newest EP Rules And Parameters which dropped two months back, and keeps a like-minded sound and a signature flow. His mental struggle is prevalent on the VHS-produced track, likely as seen in the film.
Mafioso rap is popping as a sub-genre in hip hop, and MC’s like Pounds are taking advantage of using their lyricism to relate to the listener. All in all, Pounds shows off raw talent mixed with heavy lyrics to put his conflicting struggle on display for his fans. Peep the “Francis Ford” music video above for yourself, and stream his newest EP in its entirety below.